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What does the acronym CPA stand for in marketing?
in General Knowledge by Platinum (102k points) | 328 views

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A demand side platform (DSP) or buy side platform is a technology platform that helps an advertiser to buy media from multiple sources including ad exchanges, ad networks and sell side platforms. This is often done through real time bidding for the impressions. A DSP typically helps an advertiser to set up the campaigns including budget, bid, targeting and creative. The campaign is allowed to bid for the impressions that are available to the DSP through the supply sources.
by Platinum (102k points)

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