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What does the acronym SSP stand for in marketing?

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What does the acronym SSP stand for in marketing?
in General Knowledge by Platinum (102k points)
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A supply side platform (SSP) is an inventory aggregator. It is a technology platform that helps the publishers to outsource media selling and ad network management. A sell side platform aggregates ad impression inventory from various publishers. However, a sell side platform serves publishers exclusively, and does not provide services for advertisers. The inventory managed by the SSP is usually purchased by aggregate buyers, either demand side platforms (DSPs) or ad networks.
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