;
Learning starts with a question. Asking is a signal for knowledge request!
First time here? Checkout the FAQs!
x

*Math Image Search only works best with SINGLE, zoomed in, well cropped images of math. No selfies and diagrams please :)

What is header bidding?

MyLinks On Acalytica | Social Proof Widgets | Web Analytics | Uptime Monitoring

0 like 0 dislike
285 views
What is header bidding?
in General Knowledge by Platinum (102k points) | 285 views

1 Answer

0 like 0 dislike
Best answer
Header bidding is an advanced advertising technique that broadcasts the programmatic demand to the multiple demand sources in parallel before the DFP call. The programmatic demand is then pushed in DFP to allow multiple exchanges/demand partners to compete against the DFP line items, Google AdX and direct campaigns. Since, in this technique, multiple ad exchanges get to 'see' the impression in real time, they typically respond with a bid and the highest bidder among all the exchanges win the impression.
by Platinum (102k points)

Related questions

0 like 0 dislike
1 answer
How does in-app header bidding work?
asked Aug 31 in Advertising & Marketing by MathsGee Platinum (102k points) | 82 views
0 like 0 dislike
0 answers
Can you have two transmitters using the same exact header field?
asked Oct 17, 2019 in Data Science & Statistics by MathsGee Platinum (102k points) | 537 views
0 like 0 dislike
1 answer
What is Real Time Bidding (RTB) in online advertising?
asked Feb 3, 2022 in General Knowledge by MathsGee Platinum (102k points) | 291 views
0 like 0 dislike
1 answer
How does waterfall bidding work?
asked Aug 31 in Advertising & Marketing by MathsGee Platinum (102k points) | 78 views
0 like 0 dislike
1 answer
How do you evaluate your bidding performance?
asked Sep 9, 2019 in Data Science & Statistics by MathsGee Platinum (102k points) | 313 views
0 like 0 dislike
1 answer
Which bidding strategy give you the highest control?
asked Sep 9, 2019 in Data Science & Statistics by MathsGee Platinum (102k points) | 346 views
0 like 0 dislike
0 answers
What are revenue-based strategies for bidding?
asked Sep 9, 2019 in Data Science & Statistics by MathsGee Platinum (102k points) | 301 views
1 like 0 dislike
1 answer
Is bidding scientific or creative?
asked Sep 9, 2019 in Data Science & Statistics by MathsGee Platinum (102k points) | 251 views
0 like 0 dislike
1 answer
Why should bidding strategies be aligned to marketing goals?
asked Sep 9, 2019 in Data Science & Statistics by MathsGee Platinum (102k points) | 345 views
0 like 0 dislike
1 answer
What are intents and contextual signals in smart bidding?
asked Sep 9, 2019 in Data Science & Statistics by MathsGee Platinum (102k points) | 390 views
0 like 0 dislike
1 answer
WHy is smart bidding relevant to you as a digital marketer?
asked Sep 9, 2019 in Data Science & Statistics by MathsGee Platinum (102k points) | 311 views
0 like 0 dislike
1 answer
Why was smart bidding introduced to help clients?
asked Sep 9, 2019 in Data Science & Statistics by MathsGee Platinum (102k points) | 282 views

Join MathsGee Q&A, where you get instant answers to your questions from our AI, AstraNova and verified by human experts. We use a combination of generative AI and human experts to provide you the best solutions to your problems.

On the MathsGee Q&A, you can:

1. Get instant answer to your questions

2. Convert image to latex

3. AI-generated answers and insights

4. Get expert-verified answers

5. Vote on questions and answers

6. Tip your favorite community members

7. Join expert live video sessions (Paid/Free)

8. Earn points by participating

9. Take a course

10. Enjoy our interactive learning resources


Posting on the MathsGee Q&A

1. Remember the human

2. Act like you would in real life

3. Find original source of content

4. Check for duplicates before publishing

5. Read the community guidelines


MathsGee Q&A Rules

1. Answers to questions will be posted immediately after moderation

2. Questions will be queued for posting immediately after moderation

3. Depending on the number of messages we receive, you could wait up to 24 hours for your message to appear. But be patient as posts will appear after passing our moderation.


Categories

MathsGee Q&A


Acalytica


Social Proof


Web Analytics


Courses


Most popular tags