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How do I get started with data driven attribution ?
in Data Science & Statistics by Diamond (75,918 points)
recategorized by | 67 views

1 Answer

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To get started with data-driven attribution:

  1. Establish a control period
  2. Update your attribution model
  3. Update your bids
  4. Monitor your test
  5. Evaluate performance


  • The key to proper testing is minimizing the amount of changes you make.
  • Patience is key while you gather insights
  • These steps will need to be followed across all campaigns that are using the conversion you are updating.






by Bronze Status (8,142 points)

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asked Sep 4, 2019 in Data Science & Statistics by MathsGee Diamond (75,918 points) | 24 views
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