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How do I get started with data driven attribution ?
in Data Science & Statistics by Diamond (75,918 points)
recategorized by | 67 views

1 Answer

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To get started with data-driven attribution:

  1. Establish a control period
  2. Update your attribution model
  3. Update your bids
  4. Monitor your test
  5. Evaluate performance

Tips:

  • The key to proper testing is minimizing the amount of changes you make.
  • Patience is key while you gather insights
  • These steps will need to be followed across all campaigns that are using the conversion you are updating.

 

 

 

 

 

by Bronze Status (8,142 points)

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