0 like 0 dislike
81 views

a) Write out a model for the observed utility of each chocolate bar in the above set.

b) If the coefficient for the price attribute was $-0.1$ and the coefficient for \% Cacao attribute was $0.1$, what is the difference in the observed utility between bars 3 and 1 ?

c) With the addition of the brand attribute, repeat part $a$.

| 81 views

0 like 0 dislike
0 like 0 dislike
0 like 0 dislike
0 like 0 dislike
1 like 0 dislike
0 like 0 dislike
0 like 0 dislike
0 like 0 dislike
0 like 0 dislike