1. Engage with business owner to articulate the objectives before categorizing the data.
2. Use iterative approach by pulling new data samples and improving model accordingly by validating for accuracy and inclusivity along the way.
3. Follow the basic process of mapping the data.
4. Creating an algorithm and legend.
5. Mine and visualize the data.
6. Solicit feedback from the stakeholders of the business so as to enrich the model and produce actionable results.