Question

Describe different types of disruptive positioning strategies in marketing

Answer 1

1. Price Disruption: This strategy involves offering products or services at a lower price than the competition. The idea is to attract customers who are price-sensitive and are willing to switch brands for a better deal.

2. Technology Disruption: This strategy involves introducing new technology that disrupts the existing market. For example, the introduction of smartphones disrupted the market for traditional mobile phones.

3. Distribution Disruption: This strategy involves changing the way products or services are distributed. For example, online retailers like Amazon disrupted the traditional retail industry by offering a more convenient and efficient way to shop.

4. Brand Disruption: This strategy involves creating a new brand that challenges the existing market leaders. For example, Tesla disrupted the automotive industry by offering electric cars with advanced technology.

5. Product Disruption: This strategy involves creating a new product that disrupts the existing market. For example, Netflix disrupted the traditional TV industry by offering a streaming service that allowed users to watch TV shows and movies on demand.

6. Marketing Disruption: This strategy involves creating a marketing campaign that challenges the existing market. For example, the "Think Different" campaign by Apple disrupted the computer industry by positioning Apple as a brand for creative thinkers.