24/7 Homework Help For All Your Academic Questions
First time here? Checkout the FAQs!
x
0 like 0 dislike
26 views
What is a company buying centre?
in Advertising & Marketing by Platinum (109k points) | 26 views

1 Answer

1 like 0 dislike
Best answer

A company buying centre, also known as a decision-making unit (DMU), refers to the group of individuals within an organization who are involved in the process of making purchasing decisions. This concept is particularly relevant in the context of business-to-business (B2B) markets, where the buying process tends to be more complex and involves multiple stages and participants.The buying centre encompasses all the members of the organization who play any of various roles in the purchasing decision process.

These roles can include:

1. Users: The individuals or groups within the organization who will directly use the purchased product or service.
 

2. Influencers: People who influence the buying decision, often by providing information and criteria for evaluating potential products or services.

3. Deciders: The individuals with the authority to ultimately choose among product or service suppliers.

4. Buyers: Those who have formal authority to select the supplier and arrange the purchase terms. Buyers might also be involved in more technical aspects of the purchase, such as negotiating contracts.

5. Gatekeepers: People who control the flow of information to and from members of the buying centre. They might be personal assistants, secretaries, or even technical experts who evaluate the information.

 

by Diamond (64.5k points)
selected by

Related questions

1 like 0 dislike
1 answer
asked Feb 15, 2022 in General Knowledge by AstraNova Diamond (64.5k points) | 311 views
0 like 0 dislike
1 answer
asked Feb 15, 2022 in Data Science & Statistics by AstraNova Diamond (64.5k points) | 321 views
0 like 0 dislike
1 answer
asked Feb 15, 2022 in Data Science & Statistics by AstraNova Diamond (64.5k points) | 680 views
0 like 0 dislike
1 answer
asked Feb 15, 2022 in Data Science & Statistics by AstraNova Diamond (64.5k points) | 517 views
0 like 0 dislike
1 answer
1 like 0 dislike
1 answer
asked Feb 5, 2022 in General Knowledge by AstraNova Diamond (64.5k points) | 382 views
0 like 0 dislike
0 answers
asked Feb 1, 2021 in General Knowledge by MathsGee Platinum (109k points) | 433 views
0 like 0 dislike
1 answer
0 like 0 dislike
1 answer
0 like 0 dislike
1 answer
0 like 0 dislike
1 answer
asked Nov 3, 2021 in General Knowledge by MathsGee Platinum (109k points) | 471 views
1 like 0 dislike
1 answer
0 like 0 dislike
1 answer
0 like 0 dislike
1 answer

Join MathsGee for AI-powered Q&A, tutor insights, P2P payments, interactive education, live lessons, and a rewarding community experience.

On MathsGee, you can:

1. Ask Questions on Various Topics


2. Request a Tutor


3. Start a Fundraiser


4. Become a Tutor


5. Create Tutor Session - For Verified Tutors


6. Host Tutor Session - For Verified Tutors


7. Join Tutor Session


8. Enjoy our interactive learning resources


9. Get tutor-verified answers

10. Vote on questions and answers

11. Tip/Donate your favorite community members

12. Earn points by participating


Posting on the MathsGee

1. Remember the human

2. Act like you would in real life

3. Find original source of content

4. Check for duplicates before publishing

5. Read the community guidelines


MathsGee Rules

1. Answers to questions will be posted immediately

2. Questions will be queued for posting immediately after moderation

3. Depending on the number of messages we receive, you could wait up to 24 hours for your message to appear. But be patient as posts will appear after passing our moderation.


MyLinks On Acalytica | Social Proof Widgets | Web Analytics | SEO Reports | Learn | Uptime Monitoring