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Can behavioural science be used to nudge people towards greener decisions?
by Wooden (3,920 points) | 17 views

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Behavioural science shows that a simple "nudge" towards everyday greener decisions is a powerful spur to environmental action for students and other campus community members. Techniques such as gentle persuasion, changing the framing of choices, resetting default options or harnessing social influence can all lead towards sustainable conduct and an eco-friendly world. https://www.unep.org/resources/publication/little-book-green-nudges
by Wooden (3,920 points)

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