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What are green nudges?
by Wooden (3,920 points) | 7 views

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Green nudges are positive and gentle persuasion to encourage sustainable behaviour.

For example, putting more sustainable food in a prominent position in the canteen would be a nudge, still leaving patrons free to eat what they want. So would automatically enrolling people into a bike-sharing scheme, regardless of whether they choose to use it. In both cases, these simple changes would make the sustainable choice a little easier, more salient and seemingly more normal.
by Wooden (3,920 points)

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