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What is market assessment research?
by Wooden (2,800 points) | 22 views

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Market assessment research
Market assessments tend to be carried out to as part of due diligence to support a business decision that’s already been made. For instance, an acquisition study – used to cross-check the foundations of an acquisition target – is more qualitative than quantitative research, with interviews carried out with customers, competitors and the acquisition targets themselves to understand the characteristics of the market.

by Wooden (2,800 points)

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