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What is competitor intelligence research?
by Wooden (2,800 points) | 23 views

1 Answer

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Competitor intelligence research
Competitor research is fast becoming one of the most popular market intelligence studies with businesses keen to get the inside view of their rivals, whether it’s sales figures or production data, for example. Competitor insights are highly valuable due to the diversity of information they can provide. From investment and expansion plans to marketing strategies and supplier performance, it has never been easier to get under the skin of competitor businesses using the following tactics:

  • Simply browsing competitor websites
  • Customer interviews
  • Discussions with competitors – about other competitors
  • Discussions with suppliers and distributors
  • Discussions with industry influencers
by Wooden (2,800 points)

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