Needs assessment studies
With more choices and options available to consumers than ever before, it’s never been more important for businesses like yours to meet the needs of customers. One of the most interesting market intelligence studies investigates the gap between what a particular market wants and what it currently gets.
Needs assessment research is usually a combination of qualitative and quantitative data to measure the extent of a need within a market. From focus groups with target customers to quantitative questionnaires and online surveys aimed at specific demographics, it’s all geared to helping businesses build value propositions that meet the needs of your customers and ensure business longevity and growth.