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What is market segmentation?
by Wooden (2,800 points) | 27 views

1 Answer

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Market segmentation
Segmentation is an alternative means of differentiating your business from the competition, with the goal of increasing profitability. Needs-based segmentation based on quantitative data of your target audience can ensure you meet the specific needs of a particular demographic – whether it’s gender, age, race, location or attitudes and interests. Segmentation studies can therefore have direct input into digital and offline marketing strategy as well as product development.

by Wooden (2,800 points)

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