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How do I develop a new product concept?
by Wooden (2,800 points) | 29 views

1 Answer

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The most appealing new product ideas should then be developed into a concept and tested. A new product concept can either be physical or symbolic, but it’s important that the concept is shared swiftly with a cross-section of your valued customer/client base in order to ensure they understand the concept and whether there is a need for it based on their feedback. Developing the concept also enables you and your team to begin to craft marketing messages based on its benefits and the problems it solves.

by Wooden (2,800 points)

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