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How do I articulate a business case?
by Wooden (2,800 points) | 28 views

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Once a product’s concept has been tested and refined, the business case needs to be outlined forecasting whether it will be profitable enough. The business analysis stage should feature a thorough marketing plan, pinpointing the target market, how the product will be positioned and the various marketing channels that would be used to gain exposure. In conclusion, the analysis will have to weigh up the overall costs incurred in creating the product, the competition and a likely break-even price point.

by Wooden (2,800 points)
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