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How does one go through the market testing process during product development?
by Wooden (2,800 points) | 32 views

1 Answer

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By introducing the prototype product along with the proposed marketing plan it’s possible for your team to validate the entire concept. At this stage it’s still early enough to make late refinements to all elements of the product: from the product itself to the key marketing messages.

by Wooden (2,800 points)

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