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video marketing

Become A Video Marketing Expert

The complete course to video marketing

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale.

Whether you’re new to video marketing or looking for ways to improve your current strategies, The complete course to video marketing has something for you.

In this course, you’ll find everything you need to build a video marketing strategy—from learning how to tell visual stories and deciding which types of video you should make to discovering the best ways to distribute content and analyzing results.


What is video marketing?

Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers.

Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey.

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers.

Video has been proven to increase traffic, engagement, and conversions—but that’s not all. To learn more about why your marketing team should care about video, proceed to Chapter 1.


How to use this course

This course will teach you how video fits into marketing, why you should care, and how to make the case for integrating it into your organization’s online marketing strategy.

To get the most out of it, we recommend bookmarking the course and reading it cover to cover, starting with Chapter 1.

However, if you’re you’re looking for tips on a specific subject, feel free to skip ahead. Check out our complete list of chapter topics below.

video production

Become A Social Media Video Production Professional

The complete course to social media video production.


How to produce dazzling social media videos on a budget

The purpose of this course is simple: To shatter the myth that social media video is difficult or expensive. You can build pipeline and attract audiences with the skills and devices you already have, or can acquire on the cheap.

This course is for you—the marketer and influencer. Whether you’re a marketer with a humble team of two and no experience, or a marketer with a video manager and zero equipment, or simply a marketer with budget but no time, this course is for you.

“At least 50% of your content should be video. Your audiences want to live inside of video. Stop hiring bloggers, start hiring producers” – Brian Halligan (HubSpot CEO)

While agencies excel at big-budget brand videos, individuals excel at all the simpler formats that account for 90% of all videos produced.

Video production is simply about maximizing your ability to communicate through the most emotionally evocative channel known to marketers and influencers, and upleveling your marketing ROI.

By the end of this course, you’ll know everything necessary to produce stellar videos in-house on a budget. We’ll take you through the equipment, the three stages of video creation (pre-production, production, and post-production), and tips from marketing experts and influencers.

Are you excited? We’re excited. And… action!

Individuals excel at producing:

  • Webinars
  • Interviews
  • Product updates
  • Demos
  • Culture content
  • Internal communications
  • Company updates
  • Social media videos
  • Prospecting videos
  • One-to-one communications