As part of your content strategy, you’ll need to know exactly when you want to publish your content on each of the platforms you want to use.
Lack of planning is a key content marketing mistake, so it’s essential to use a content calendar to get all your content scheduled. There are several ways to do this.
For example, you can use Google Calendar and simply put the due dates for each piece of content there. That works pretty well, especially if you’re not publishing a lot of content.
That’s the simplest approach, but if you’re publishing a lot of content, and have to manage a content team and the production workflow you’ve decided on, then you’ll likely want some more features.
Options for managing this include productivity and task management tools like Asana (shown below), or a purpose built editorial calendar tool like CoSchedule. Both of these will allow you to schedule different parts of the content creation process.
One way to find content to add to the calendar is to do some initial research to find the topics your audience will respond to.
Find the Questions Your Customers Ask
We mentioned earlier the need to create content around what your audience wants. One way to find that out is to use Buzzsumo’s Question Analyzer or Answer the Public.
Type a topic into the Answer the Public search box, and you’ll get a list of questions people have actually searched for on Google.
Pick a question that seems relevant to your audience, decide on the type of content, such as a blog post, and add a title to your calendar. Repeat the process till you have planned out content for the next few months.