Next, think about the types of content you need to create. There are some content types that every content marketing strategy will include.
Most successful content marketing strategies rely on having a central core of content published on your own site (or homebase) which can then be repurposed and shared on other sites (outposts).
So blog posts are an essential part of your content marketing mix, and they still deliver strong results. Ideally, your blog posts will be actionable, valuable, and shareable, and may include a range of article types.
How to Map Content to Social with Buzzsumo
You can use the Buzzsumo tool mentioned above to map the types of blog posts you want to create to the potential for social shares to boost engagement and reach.
For example, OptinMonster readers really like how-to articles and lists. Click on a content type and a network to see a list of your most shared articles for that metric.
Of course, creating a successful content marketing strategy isn’t just about navel-gazing to get stats on your own site. It’s also about seeing what other successful content is out there that you can use for inspiration. Buzzsumo can help with this, too.
Using the same tool, type your topic into the search box. You’ll see sharing statistics from across the web. For example, one chart suggests that long form content on content marketing is very popular:
There’s also data on the most shared domains publishing on this topic, and the top pieces of content shared relating to it.
Other Buzzsumo features allow you to track backlinks, trending content, and questions people ask, and the standard Buzzsumo search includes sharing data for videos.
Other Content Types
What other content should be included in your content strategy plan? As our own research shows, video marketing should be an essential part of any marketing, as it’s proven to engage your visitors to keep them on site longer, improve lead generation, and reduce abandonment.
You’ll also want to include other types of visual content to improve engagement.
Other content types to include for improve lead generation include lead magnets like webinars, ebooks, checklists, worksheets, and more.
It’s also worth thinking about podcasting as a content delivery mechanism, as more than 40% of Americans now listen to podcasts. Here’s a list of marketing podcasts for inspiration.
The next step is to figure out what you need to create that content.