The best way to achieve goals is to make them specific and measurable. That means setting key performance indicators (KPIs) for your content marketing strategy.
The KPIs will help you know when you have achieved your goals by providing milestones you can check off. They’ll include what you plan to achieve in terms of revenue, sales, traffic, SEO, traffic and different aspects of digital marketing like email marketing and social media metrics.
Typically, these will have specific numbers attached to them. For example, you might want to:
- Hit a certain revenue target within the month, quarter, or year.
- Get more signups for your lead magnet as a sign that you’re getting more high quality leads
- Get a certain number of new email subscribers
- See an increase in site traffic and in engagement with your onsite content
- Improve the search ranking of some of your key pages to help boost traffic
- Get a certain number of mentions, shares and comments for your pillar content
- Be invited to participate in certain key industry events
You’ll also want to pay attention to marketing expenditure, tracking your spend on different campaigns, and keeping an eye on the cost of acquiring leads and making sales.
Content marketing ROI is a percentage that expresses how much revenue you gained from content marketing in comparison to what you spent.