As you work through this process, you’ll start to get a sense of where your audience is hanging out, and where you already have a successful online presence. It’s best to focus on what’s working and expand from there, rather than try to do everything at once.
But to be absolutely sure, you’ll need to take another look web analytics. When you’re in Google Analytics, go to Acquisition » Social » Overview to see the main social networks where your content is being shared. For example, in our screenshot, most of the social activity takes place on YouTube.
You can also use Buzzsumo to find similar data. Go to their Content Analysistool and type your domain name into the onscreen search box. Press enter and you’ll see charts showing:
- Shares by network
- Shares by content type
- Shares by content length
- Top content in the past year
You can also refine your search terms for more detail.
With this information, you can easily decide which networks to target to get social media engagement and shares for your content.