Finally, it’s time to assess the success of your content marketing strategy. To do this, you’ll return to those KPIs you set at the start of the content strategy plan, and see what’s changed, and whether you’re hitting your targets.
To do this, you can:
- Check Google Analytics as described above to see how your content is performing
- Measure social sharing activity via Buzzsumo and other social analytics tools
- Look at OptinMonster’s conversion analytics dashboard to assess the success of your marketing campaigns
Other tools for tracking content marketing success include Google Alerts and Mention. Both of these will let you see if your content is being mentioned and shared, helping you hit those KPIs for awareness and engagement.
Tools like SEMRush will help you to assess KPIs for the search rank of your content. And you’ll be able to track email signups through the analytics in your email marketing software.
By monitoring your progress, you’ll be able to tweak your content marketing strategy at regular intervals, so it’s always up to date.
That’s it! Now you know how to create a successful content marketing strategy from beginning to end.
Next, check out these digital marketing hacks and SEO tips to help you make your content even more successful. You may also enjoy our post about how to harness the power of emotional intelligence in marketing!
Ready to build your site? Check out the Optinmonster top picks for WordPress eCommerce plugins to build your best business.