Become A Google Analytics Fundi – Beginners

Acquisition Reports

Acquisition reports can provide insight about how users get to your website, and how well your digital marketing and advertising works across different channels like email, search, and display ads. These are some of the most important and actionable reports in Google Analytics.


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Get tips on how to analyze Acquisition reports or ask a question by visiting the Analytics Academy Discussion Community.


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To better understand Acquisition reports, please visit:

Next, let’s look at Behavior reports, which can offer insight into what actions users take while they are on your website.


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