Become A Google Analytics Fundi – Beginners

Measuring Custom Campaigns

Ad campaigns can be an effective way to bring users to your website and grow your business. When running a marketing campaign outside of AdWords, you can manually add Custom Campaign tags to marketing URLs that let Google Analytics track the impact of that campaign.

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Get tips on how to track Custom Campaigns or ask a question by visiting the Analytics Academy Discussion Community.


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To learn more about Custom Campaign tracking, please visit:

Now that you know how to track ad campaigns, let’s look at how to use the URL Builder to add your Custom Campaign parameters.

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