Become A Google Analytics Fundi – Beginners

Understanding Overview Reports

There are two kinds of reports in Google Analytics: “Overview” reports and “Full” reports. Let’s first walk through a guided tour of the Audience Overview report.


Click through the guide

This tour will guide you through the Analytics demo account for the Google Merchandise Store. Note that:

  • Each step will prompt you to click on either the Analytics interface or a Next button to continue
  • If you click elsewhere on the screen, it may break the flow
  • To start the tour again, click the button below

Now that you’ve explored the “Audience Overview” report, let’s look at the full Audience report, which is the more common report layout in Google Analytics.

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