Decision-making is the process of choosing among alternatives. Many factors influence how a person makes decisions. When a businessperson gathers facts, and reviews them from a variety of perspectives without bias, s/he is using logic to make a decision. Emotions are feelings based on attitudes, values, and temperament. Intuition is a person's "gut feeling" or insight about something. Experiences are past occurrences. Emotions, intuition, and experiences are internal factors that often affect a person's decisions; however, these options do not involve objectively reviewing facts from a variety of perspectives.