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What is the difference between "above the line promotion" and "below the line promotion"?
in Grade 8 EMS by Diamond (47.8k points) | 6 views

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1.    The communication for "above the line promotion" can be encountered by viewers outside the target audience while that of "below the line promotion" is aimed directly at the target audience.

2.    In "above the line promotion", the business has more direct control than in "below the line promotion"

3.    "Above the line promotion" generally communicates in the independent media (TV, newspapers) while "below the line promotion" applies money off coupons and direct mailing.
by Silver Status (26.1k points)

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