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What are the six attribution models in Google Ads for advertisers to choose from?
in Business by Diamond (47.9k points) | 13 views

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There are various attribution models. Each model distributes credit differently across search conversion paths.

THe easiest and most dynamic way for them to capture and act on the cross-device activity is to charge their attribution model to a non-last-click model.

The models are:

  1. Last click
  2. First click
  3. Time Decay
  4. Linear
  5. Position based
  6. Data driven
by Bronze Status (8.4k points)

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