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What sets cross-device activity reports apart from what exists in conversion tracking today?
in Business by Diamond (50,665 points) | 18 views

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  1. They bring new cross-device insights to Google Ads by showing the full cross-device conversion path for Search campaigns
  2. They provide an opportunity to show your client how mobile is potentially undervalued based on last-click, last-device models.
  3. Theyare avilable only for Search campaigns and do not yet support display campaigns.
by Bronze Status (8,600 points)

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