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What does the awareness phase in the consumer funnel  consist of?
in Business Services by Diamond (40.2k points) | 17 views

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The buyer's journey is the process buyers go through to become aware of, consid

er and evaluate, and decide to purchase a new product or service.

The journey consists of a three-step process:

  1. Awareness Stage: The buyer realizes they have a problem.
  2. Consideration Stage: The buyer defines their problem and researches options to solve it.
  3. Decision Stage: The buyer chooses a solution.

During the Awareness stage, buyers identify their challenge or an opportunity they want to pursue. They also decide whether or not the goal or challenge should be a priority. In order to fully understand the Awareness stage for your buyer, ask yourself:

  1. How do buyers describe their goals or challenges?
  2. How do buyers educate themselves on these goals or challenges?
  3. What are the consequences of inaction by the buyer?
  4. Are there common misconceptions buyers have about addressing the goal or challenge?
  5. How do buyers decide whether the goal or challenge should be prioritized?
by Diamond (40.2k points)

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