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Advertising on TV, print, and radio typically requires a predetermined budget. What key  difference with online advertising campaigns allow advertisers to invest with more  flexibility?
in Business Services by Diamond (40.2k points) | 11 views

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Online campaigns are highly measurable and can often automate a positive ROI. It  can be strategic to capture all traffic without a predetermined budget as long as  ROI is positive.
by Diamond (40.2k points)

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