Every organisation or individual should have a working content marketing strategy to stay relevant in their industry today.
The cliche that “Content is king” still applies and the fight for relevance is now being played online. With the barrier to creating a website or blog virtually non-existent it means that you are no longer competing with organisations and individuals in your field for people’s attention but billions of unrelated outposts.
It takes a concerted effort to continually develop new content on a regular basis. Creativity and sources dry up, writers hit inspirational blocks, and sometimes businesses just aren’t sure all their efforts are working. But, the key to staying relevant with your audience and search engines is to repurpose content in new and exciting ways. Repurposing of content is in the spirit of recycling and reducing your carbon footprint and obviously, it is more efficient than trying to create totally new content everytime.
Rest assured, your content is powerful even though you may not see the immediate results you wish for. And there is a way out of the content slump you may find yourself in. Simply recycle, reuse and repurpose content created by you or your marketing influencers.
Marketing influencers share information in the spirit of authenticity, but they may not be reaching the full scope of your target audience. When you repurpose content, you repackage it and distribute it to reach those whom you want to receive the messaging.
There are many strategies to recycle, reuse and repurpose content, and we are going to share how MathsGenius Leadership Institute (MGLI) is using its platform to give individuals and organisations an opportunity to contribute to society using your existing content.
MGLI aims to be the largest FREE online university in Africa.
The MathsGenius Online Platform is a place for everyone to share and acquire knowledge. We believe that all the knowledge required for one to succeed is available and just needs to be arranged for easy access.
Through The Education Support Forum (TEDSF), 186-593 NPO a non-profit organisation, we are encouraging corporations, NPOs and individuals to donate their courses so they can contribute to this body of knowledge. Course donations are tax-deductible.
The benefits of donating courses are as follows:
- Social proof of content relevance
- Access to insights from data analytics of how learners are consuming the course.
- Lead generation using evergreen content.
- Brand recognition.
- Creating employment.
- Contribution to poverty eradication through free education.
- Helping organise education material online.
So if you have any content that you feel can spur the African continent forward, then get in touch and lets change the world together.
There are many strategies to recycle, reuse and repurpose content, and we’re sharing eight of them with you here.
Reformat blogs into a course
After you collect a deep library of blog posts, you can reformat them into a course. Gathering and combining relevant blog posts into substantial, long-form content gives your audience an in-depth overview of a meaningful topic that can be shared to re-engage audiences via various channels and promotions.
Repurpose content for video within courses
Some content lends itself to visual interpretation just as well as it does the written form. Review blogs, events, case studies, etc., to determine what content can easily be converted into video format, then make it available through the MathsGenius platform and other appropriate channels. Videos can take the form of how-to guides, interviews with industry influencers knowledgeable on the topic, and short teasers of best practices.
Adapt content for course Podcasts
Some people prefer audio content because of the flexibility it gives them in engaging with the information. People listen to podcasts in the car, during their commute and, sometimes, even at work. It’s a good idea to take an inventory of your content assets to determine which could be converted effectively into items such as podcasts, webinars, etc., then decide which format would be best for each blog post. One idea is to record the key takeaways of your recent blog posts for snackable audio content.
Convert content into training modules
Often, blogs are instructional-based or product-related and lend themselves to training applications that can be offered both digitally and in hard copy. Host a webinar that teaches participants how to use your product or educates them on its benefits. Host a masterclass or an online workshop. Your audience is hungry for knowledge, so give them a practical way to learn. This is MGLI’s value proposition. We help you turn your content into courses.
Transform written content in an infographic as part of a course
Readers love visuals. Complicated information—especially statistics and data—is often better presented graphically rather than textually. Infographics are perfect vehicles for condensing high-level topics into snackable tidbits of content. Remember, your goal is to show, rather than tell, which can cut through the noise as audience attention spans diminish and the amount of content published continues to increase. Then, break up your infographic into individual slides to transform it into course chapters.
Update old blog posts into new content
Sometimes a review of old blog content will present you with ideas on how it can be updated and reissued. Google search rankings love frequently updated content, so revisit your highest performing pieces to give them fresh new life. Ask yourself if there are any new statistics that can be added how new product releases can impact old content and what have you learned since you published that can be inserted.
Think in terms of new audiences
Sometimes content is released to an audience via select channels because it is the primary target. However, it’s a good idea to reconsider how the content can be repositioned or recrafted to have value for other audiences as well. For example, if you release a case study geared for consumers, think about how that same information could be used in a B2B perspective. With just a little twist in the writing, the basics of the information take on new life. MGLI provides a channel for consumers who want to learn, this market segment is more engaged than all others, so why not try this new channel.
Don’t forget print
Sometimes you have printed content that never reaches your digital audiences. Catalogs, newsletters, manuals, brochures and one-pagers can all have value online for engaging your audience. Restructure print collateral for digital purposes. MathsGenius can assist you in turning these assets into courses that can be consumed and the analytics available to you.
Just because they may be old news to you doesn’t mean that they don’t have some life left in them. Just take time out from the swirl of constantly creating new content to look at what you already have. Repurposing, recycling, and reusing content is a smart strategy for any business.
Power Through Learning.