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Give an example of how you would describe digital marketing to someone who is completely new to the industry.
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0 answers 10 views
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How do you keep on top of industry news and digital marketing trends?
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0 answers 8 views
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What do you think is the next major trend in digital marketing?
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0 answers 10 views
What do you think is the next major trend in digital marketing?What do you think is the next major trend in digital marketing? ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Digital Marketing Dec 11, 2021
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What do you think is the biggest challenge in digital marketing?
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0 answers 18 views
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What are the hallmarks of a successful marketing email?
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0 answers 2 views
What are the hallmarks of a successful marketing email?What are the hallmarks of a successful marketing email? ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Direct Marketing Dec 11, 2021
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How would you measure the success of a marketing email?
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0 answers 3 views
How would you measure the success of a marketing email?How would you measure the success of a marketing email? ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Digital Marketing Dec 11, 2021
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What is an effective sales funnel?
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0 answers 5 views
What is an effective sales funnel?What is  an effective sales funnel? ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Sales Dec 11, 2021
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How can marketing automation be achieved?
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0 answers 1 view
How can marketing automation be achieved?How can marketing automation be achieved? ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Digital Marketing Dec 11, 2021
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Explain how you know a digital marketing campaign is not successful.
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0 answers 10 views
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How do you develop a social media campaign?
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0 answers 2 views
How do you develop a social media campaign?How do you develop a social media campaign? ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Digital Marketing Dec 11, 2021
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How can you drive traffic to a site immediately?
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0 answers 4 views
How can you drive traffic to a site immediately?How can you drive traffic to a site immediately? ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Digital Marketing Dec 11, 2021
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What are some digital marketing tools you have experience with?
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0 answers 10 views
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How do you come up with an SEO strategy?
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0 answers 4 views
How do you come up with an SEO strategy?How do you come up with an SEO strategy? ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Digital Marketing Dec 11, 2021
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How do you pick effective digital marketing KPIs, and how do you track them?
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0 answers 3 views
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What are the top tools and software for social media marketing?
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0 answers 5 views
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What KPIs do you use in social media reporting?
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0 answers 5 views
What KPIs do you use in social media reporting?What KPIs do you use in social media reporting? ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Digital Marketing Dec 11, 2021
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What is the difference between search engine optimization (SEO) and search engine marketing (SEM)?
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0 answers 8 views
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What are the most effective ways to increase traffic to your website?
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0 answers 1 view
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Describe the sales funnel and why it is important to digital marketing.
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0 answers 3 views
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What do you see as the difference between content marketing and content strategy?
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0 answers 3 views
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What types of content make up an effective digital marketing campaign?
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0 answers 5 views
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What makes digital marketing different from traditional marketing?
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0 answers 2 views
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What are the characteristics of “bad links”?
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0 answers 5 views
What are the characteristics of “bad links”?What are the characteristics of “bad links”? ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Digital Marketing Dec 11, 2021
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What is on-page and off-page optimization?
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0 answers 9 views
What is on-page and off-page optimization?What is on-page and off-page optimization? ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Digital Marketing Dec 11, 2021
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What are some of the most useful online marketing tools?
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0 answers 2 views
What are some of the most useful online marketing tools?What are some of the most useful online marketing tools? ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Digital Marketing Dec 11, 2021
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What is Google AdWords?
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0 answers 1 view
What is Google AdWords?What is Google AdWords? ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Digital Marketing Dec 11, 2021
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What are the primary models for determining pay-per-click?
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0 answers 1 view
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Explain PPC and Google ads.
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0 answers 4 views
Explain PPC and Google ads.Explain PPC and Google ads. ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Digital Marketing Dec 11, 2021
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What are the key areas where you can use keywords to optimize site ranking?
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0 answers 3 views
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What is a keyword? How important is it from the point of SEO?
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0 answers 2 views
What is a keyword? How important is it from the point of SEO?What is a keyword? How important is it from the point of SEO? ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Digital Marketing Dec 11, 2021
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Explain search engine optimization (SEO)
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0 answers 11 views
Explain search engine optimization (SEO)Explain search engine optimization (SEO) ...
by Edzai Zvobwo Wooden
(1,310 points)
asked in Digital Marketing Dec 11, 2021
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What is digital marketing?
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1 answer 12 views
What is digital marketing?What is digital marketing? ...
by MathsGee Bronze Status
(6,600 points)
answered in Marketing Strategy Dec 11, 2021
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Is marketing a subset of advertising?
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0 answers 5 views
Is marketing a subset of advertising?Is marketing a subset of advertising? ...
by MathsGee Bronze Status
(6,600 points)
asked in Advertising Dec 11, 2021
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What is the difference between marketing and advertising?
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0 answers 6 views
What is the difference between marketing and advertising?What is the difference between marketing and advertising? ...
by MathsGee Bronze Status
(6,600 points)
asked in Advertising Dec 11, 2021
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Marketing utility consists of
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1 answer 2 views
Marketing utility consists ofMarketing utility consists of A. Price. B. Place, price. C. Product, place, price and profit. D. Product, Price, place, promotion ...
by MathsGee Bronze Status
(6,600 points)
answered in Marketing Strategy Nov 7, 2021
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The manufacturer of a new combined computer system and television set for use in the home has asked you to prepare an advertisement to launch the product to families.

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Assuming a salesperson works 40 hours a week, 50 weeks a year, and devotes 75% of the time to actual selling, how many salespeople does Tyler Automotive need?
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0 answers 9 views
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Identify each of Jane's actions in terms of the personal selling process.
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0 answers 7 views
Identify each of Jane's actions in terms of the personal selling process.Jane Dawson is a new sales representative for the Charles Schwab brokerage firm. In searching for clients, Jane purchased a mailing list of subscriber ...
by MathsGee Bronze Status
(6,600 points)
asked in Advertising Nov 2, 2021
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 You are about to graduate from college and want a job in marketing research or sales.
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0 answers 6 views
 You are about to graduate from college and want a job in marketing research or sales.You are about to graduate from college and want a job in marketing research or sales. Go to the LinkedIn site and determine what information you would ...
by MathsGee Bronze Status
(6,600 points)
asked in Digital Marketing Nov 2, 2021
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In measuring the results of a social network, what are the advantages and disadvantages of performance measures linked directly to revenues versus costs?
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0 answers 5 views
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What is the significance of "user generated content" when contrasted with social media and traditional media?
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0 answers 4 views
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What "likes" or interests do college men and college women have that might help you in planning your Facebook strategy?
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0 answers 4 views
What "likes" or interests do college men and college women have that might help you in planning your Facebook strategy?You and three college friends have decided to launch an online business selling clothes college students wear - T-shirts, shorts, sweats, and so on. Y ...
by MathsGee Bronze Status
(6,600 points)
asked in Digital Marketing Nov 2, 2021
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How can public relations be used by Ford and Firestone following investigations into complaints about tire failures?
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0 answers 5 views
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What advantages and disadvantages of each alternative should they consider?
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0 answers 4 views
What advantages and disadvantages of each alternative should they consider?Each year, managers at Bausch & Lomb evaluate the many advertising media alternatives available to them as they develop their advertising program ...
by MathsGee Bronze Status
(6,600 points)
asked in Public Relations Nov 2, 2021
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Why might such a flighting schedule be more effective than a continuous schedule?
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0 answers 3 views
Why might such a flighting schedule be more effective than a continuous schedule?Some national advertisers have found that they can have more impact with their advertising by running a large number of ads for a period and then runn ...
by MathsGee Bronze Status
(6,600 points)
asked in Public Relations Nov 2, 2021
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Design an integrated marketing communications program - using each of the five promotional elements- for Rhapsody, the online music service.
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0 answers 9 views
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Identify the sales promotion tools that might be useful for: Tastee Yogurt, a new brand introduction; 3M self-sticking Post It Notes; and Wrigley's Spearmint Gum
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0 answers 4 views
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